Welcome to my little corner of the blogosphere to share the ups and downs of starting a craft business, with plenty of tips, mishaps and the odd glass of wine!

Thursday, 29 October 2015

How Celebrity Endorsements Can Boost Your Sales

Now we all know that one of the best things that can happen to a small business is a celebrity endorsement... but how do you get that wonderful magical thing to happen.

Well it can be hard work. Here are 5 things that will help:

1. Work out who you want to connect with. I have chosen a number of famous (and infamous!) because they are interested in crafting or are part of my target customer demographic (i.e. they fit into the group that I am aiming my products at) it's no good following George Clooney if you are trying to get your products to new Mum's who need breast feeding cover ups!

2. Follow (stalk!) your chosen celebs. I follow a number of people on Facebook, Twitter, Pinterest, Instagram... including Kirstie Allsop, George Clarke, Jan Constantine, Benedict Cumberbatch (sadly not really him as he doesn't do social media, but a page run by his people!), Rosie O'Donnell, Taylor Swift, Marie Osmond, Martha Stewart.... I could go on!

3. If they tweet/post something that is relevant to you, comment on it. I.e. Get them to notice you. Interact with them.

4. If you have something you think would be up their street.... tag them or message them about it. Don't spam them with loads of links, but just if something really fits, let them know.

5. Persevere! It's not going to happen over night, but hopefully, with a bit of luck, your work will pay off.

And here's my celebrity endorsement story...

It's quite a small, insignificant thing, but it has already shown results.

I was mooching through my Twitter feed this morning, sitting in bed with a cup of tea, whilst the kids played and my husband complained about having to go to work (so in other words.... I had zoned them all out!) and up popped this tweet from George Clarke:


I read it and checked out the Instagram pic, which was this:


 So I thought I'd take a chance and reply with a cheeky request for a re-tweet. This way my tweet:


Notice how I put the key points in to catch his attention and save the need for any questions - yes, I'm donating profits to the Royal British Legion charity, the prices are included in the picture and there is a link to the poppies in my Etsy Shop

SO then I just carried on with what I was doing... hassling the kids to get dressed, shoving the dog off the clothes pile, soothing the husband about having to work, umpiring World War III as it broke out over which socks belonged to who and who had got dressed 'first'!!

Then... PING.... I checked my phone and saw that Gorgeous Gorge had re tweeted my tweet!!!



OHMIGOD OHMIGOD OHMIGOD!

When I checked 2.5 hours later, 4,500 people had seen my tweet! And my phone has been 'Kerchiiiiiing-ing' merrily all morning as orders are being placed!



So while, Gorge himself hasn't bought one (yet!) just by retweeting my tweet to his 93,000 followers has done my little business a HUGE amount of good and it's also helping the Royal British Legion, which is fantastic!

So, what have you got to lose?

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