Welcome to my little corner of the blogosphere to share the ups and downs of starting a craft business, with plenty of tips, mishaps and the odd glass of wine!

Monday, 1 July 2013

Christmas In July!

Well, it's turned nice & hot this weekend, so we've been out in the garden or in the local pub gardens almost all the time.

The kids have had a great time playing and hubby & I have had a lovely
time relaxing with friends!

But now we're back to Monday and no more sunbathing for me, as I have just re-opened my Etsy shop after my "holiday" month (i.e. time to panic about the Home & Gift Fair in less than 2 weeks - EEEEEK!)

And very excitingly I'm taking part in the Etsy-wide "Christmas in July" promotion, which is an American tradition, whereby shops offer a discount on Christmas goods halfway through the year for organised shoppers to get a head start!

Here's what Wikipedia says about it:

In some western countries, July has a minor number of marketing opportunities. In the United States and Canada, there are no national holidays between the first week of July (Canada Day on July 1 in Canada and the Fourth of July in the United States) and Labo(u)r Day (the first Monday in September for both the US and Canada), leaving two months with no holidays. (Some Canadian provinces hold a civic holiday in August, but this is not a national holiday.) The late July period provides relatively few opportunities for merchandising, since it is typically after the peak of summer product sales in June and early July, but before the back to school shopping period begins in August. Therefore, to justify sales, shops (such as Leon's in Canada) will sometimes announce a Christmas in July sale.

As a lot of my funny goodies could be bought as Christmas presents, I thought I would offer a store-wide promotion, not just the Christmassy items, although they are all in the shop now too:

So you just need to use the code CIJUK10 at checkout to get 10% off all orders over £10 for the whole month!

Now I'm off with a cuppa for a slightly belated hop round Handmade Monday :-)

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